About: StanJames brand required special branding for their VIP customers. Working with a small team (recruited to look after those customers that receive a dedicated manager, support, bespoke bonus and exclusive event invites) the name Elite was incorporated into the current StanJames logo. A classic black, white and grey palette was chosen, black is associated with power and authority, grey represents sophistication and seriousness and white symbolises nobility and purity. These colours also allow the photography to take centre stage.
To complete the 'elite' look spot UV black and silver printing was used - a creative yet subtle way to add depth and contrast with sheen and texture.
