One of the biggest online bingo brands in the world, Gala Bingo is Britain's biggest bingo operator.
Task: Redesign of the outdated logo and bingo identity. To bring the brand into a more modern and current feel yet keep the brand faithful to the current player base. Appeal to a younger player base but keep the long-term loyal players happy without radical changes.
The typography of the Gala name has been kept but reformed so it is still instantly recognizable. The bubble and highlight were removed to create a modern and simple look that is 2d flat but with a hint of shadow.
