About: Highground Organics is a small organic farm run by a family in Donnybrook, Western Australia. They are focused on providing bio-dynamic (Demeter Standard) organic fruit and vegetables and required a brand identity to share and sell on Facebook. As a small farm, Highground Organics goal was to sell a limited number of produce boxes and baskets. After pitching a few ideas, a clean and bright identity was chosen. A Facebook page and posts were created with stunning photography of the farm and its produce.
Business cards, stickers and magnets were also printed to give to clients for referral and repeat business. Later, organic eggs from heritage breed chickens and an egg carton design were also briefed. The carton was illustrated and designed and the logo was slightly adapted to represent eggs instead of agricultural produce. Highground Organics have now secured regular delivery not just to individual clients but to local organic shops and cafes within the region.
